Wocke Why?

Posted by Rhyval X on

Music genres, in their traditional sense, are becoming as antiquated and problematic as race-based categorizations. As the world continues to diversify, cultural influences inevitably blend, and this should be reflected in our music.

We're in a pivotal moment in music history, where the established definitions of genres like pop or rap are being challenged. This period of flux is a signal of a deep-seated crisis within the model of genres itself. We're witnessing a revolution, much like the decade-long evolution and refinement that occurred with the rise of trap music.

Before a paradigm shift can occur, we need a new theory, a fresh way to understand and categorize music. In the meantime, digital innovation has dramatically altered the music business landscape. This shift from a 'red ocean' strategy of fierce competition, to a 'blue ocean' strategy of limitless possibilities, means there's enough space in the digital realm for everyone. In a world population of eight billion, even a tiny percentage of listeners can provide a life-changing audience.

Attempting to confine this diverse audience to an outdated model that fails to accommodate these new musical landscapes is akin to trying to capture new wine in old wine skins. It's an exercise in futility and has the potential to stifle creativity.

Just as race categories on census reports should expand to recognize the complexity of diverse backgrounds, music genres should evolve. This doesn't mean that genre-based accolades will disappear, but rather that they will be overshadowed by awards that recognize innovation and the advancement of genre elements.

The ability to create a captivating narrative through an eclectic collection of music aesthetics, regardless of genre, should be valued. A vibrant, dynamic music landscape, where artists compete and innovate across a variety of disciplines, is far more engaging and exciting than sticking to the confines of traditional genres.

Just as language, education, and precision are constantly developing, so too should music. We should not attempt to recreate past successes or dwell on old routes, but rather embrace the constant evolution of music. That's why, in this season of change, "Wocke" and genres like it have the potential to breathe new life into the music world. Wocke is the new dope... it always has been. - Rhyval